Privacy Policy

Welcome to Datareel.

This Privacy Policy outlines how Datareel ("we," "our," or "us") collects, processes, and safeguards personal information when you or your organization use our platform to create personalized video content at scale.

We are committed to protecting your data and ensuring transparency in how it is handled, especially in a business context where customer trust is paramount.

1. About Datareel

Datareel is a video personalization platform built for businesses. Our technology allows organizations to generate dynamic, customer-specific video content using automation and AI, enhancing communication, engagement, and marketing efficiency.

2. Information We Collect

We collect data to provide our services, ensure security, and support your business operations.

A. Information Provided by You

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  Business Account Information: Company name, representative's name, email address, user credentials, billing and subscription details.
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  Customer Data (as uploaded by you): Names, contact details, personalized scripts, dynamic variables, audio/video assets, and any other information used in personalized video generation.
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  Communications: Correspondence with support, feedback, and user surveys.

B. Automatically Collected Information

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  Usage Metrics: User actions, video generation statistics, session durations.
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  Device and Technical Data: IP address, browser type, system configurations, device identifiers.
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  Cookies and Tracking: To support session management, analytics, and platform optimization.

3. Use of Information

We use the collected information to:

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  Deliver and maintain our core video personalization services
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  Operate and secure the platform
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  Support customer success and technical troubleshooting
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  Analyze usage patterns to improve system performance
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  Communicate feature updates, system changes, and service-related notices
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  Ensure compliance with applicable laws

All customer data used in personalized video output remains owned by you and is treated as confidential.

4. Legal Basis for Processing

We rely on the following lawful bases to process your data:

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  Contractual necessity – to deliver the services your organization subscribes to
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  Legitimate interests – for internal analytics, system integrity, and customer engagement
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  Legal compliance – to meet regulatory and contractual obligations
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  Consent – when required for optional processing such as marketing

5. Data Sharing and Subprocessors

We do not sell or share your data for advertising purposes. However, we may share data with trusted third parties under strict controls:

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  Cloud infrastructure providers (e.g., AWS, GCP, Azure)
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  Payment processors (e.g., Stripe, PayPal)
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  Analytics providers for internal usage metrics
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  Video rendering engines to process personalized content
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  Compliance and legal authorities, when required by law

All subprocessors are subject to contractual obligations consistent with this policy, including data security and confidentiality.

6. International Data Transfers

Where applicable, we ensure international transfers are compliant with GDPR and other relevant frameworks, using Standard Contractual Clauses (SCCs), adequacy decisions, or other appropriate mechanisms.

7. Data Retention

We retain data for the duration necessary to fulfill the business purpose or contract:

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  Customer content: Retained while your account is active, and securely deleted upon request or at the end of a subscription
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  Usage logs and analytics: Retained for internal review, typically up to 12 months
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  Legal and financial records: Retained per regulatory requirements

You may request deletion of specific content or your entire account at any time.

8. Data Rights

Depending on your location or governing data laws, your organization (and in some cases, your customers) may have rights to:

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  Access, correct, or delete personal data
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  Export or port your data
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  Object to or restrict certain processing
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  Withdraw previously given consent
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  File a complaint with a regulatory authority

To exercise your rights, please contact us at privacy@datareel.com.

9. Security

We implement robust technical and organizational measures, including:

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  End-to-end encryption of customer data
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  Secure cloud infrastructure with access controls
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  Regular security audits and penetration testing
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  Role-based access within our team

Despite best efforts, no system is entirely immune to risk. We recommend using strong passwords and enabling 2FA where possible.

10. Customer Data Responsibility

If you upload or process third-party data (such as customer names, emails, etc.), you represent and warrant that:

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  You have obtained all necessary permissions and lawful bases to process such data
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  You comply with all relevant data protection laws (e.g., GDPR, CCPA)

We act as a data processor for such content, while you remain the data controller.

11. Children's Data

Datareel is not designed for use by individuals under the age of 13. We do not knowingly collect or store data from children.

12. Changes to This Policy

We may update this Privacy Policy to reflect service improvements, regulatory updates, or operational changes. You will be notified in advance where required.